Yes, Google has changed the SEO game with it's Panda algorithm. A large number of SEO experts think of the new Google policies and practices as a penalization system. After some research, all we could conclude is that Google now penalizes the so-called lazy SEO, which is definitely a huge positive, since websites who have deserved they're ratings with good SEO or no SEO now have much more space on the first pages of the popular search engine. Therefore, search engine optimization has now become a playground of experts, with not too much space left for a SEO-enthusiast.
Here are some other useful SEO tips for the mid-2012:
On 24th of April, Google changed the rules of the game (again) launching the new 'Penguin' algorithm. Matt Cutts, the head of the Google's Webspam Team stated that Penguin is "meant to penalise over-optimisation, but was actually designed for the elimination of webspam, in correlation with the Webmaster Guidelines of Google".
Either way, a lot of the website owners have experienced their websites ratings plummeting on Google, being moved from the top positions on the first page to the 5th, 10th or even 20th page of the most popular search engine. So what exactly changed and how does it affect you?
1. Google penalizes cheap content farming
In the post-Penguin world, contracting cheap SEO 'experts' to create a mass of backlinks will not improve your rating. On the contrary, you will be penalized and your website will be demoted in the rankings.
2. On-site Search Engine Optimization is now more improtant
Work on your content. The more real, relevant content, and less auto-spun gibberish you have on the site, the better your rankings will be.
3. Backlinks still work, but must be carefully chosen and placed
Build link pyramids and create backlinks only from well ranked and respectable websites.
If you want to find out more or talk to our SEO experts, please feel free and contact us.
We would always advise you to hire a professional. If you, however, want to SEO optimize your website yourself, here are some SEO tips that could help you:
Always do keyword research before attempting anything. Optimizing your website for the wrong keywords is usually useless or even harmful to your ranking. We suggest using some of the free keyword research tools such as Google Keyword Tool.
Search engines stooped looking at meta keywords a long time ago. These days, all major search engines look for importance and relevance. Filling your site with relevant, important and real content talking about the things you really wish to "push" is definitely the best way to go.